Project Description


“That’s life. One minute, you’re on top of the world. The next, some secretary is running over your foot with a lawnmower.” – Joan

I love Joan.

Image from

Sexy, confident, and vulnerable at the same time. She also wears some of the most incredible outfits on the show. Her storyline this season is bound to be rife with drama considering her unintended pregnancy.

I was inspired by this amazing re-imagined opening credits sequence by Paul Rogers:

Here is what you will need to make these wonderful Joan cookies!


  • Rectangular cookies (mine are 4 1/2 inches wide)
  • Black icing (outline, flood)
  • Raspberry icing (outline, flood). Because of the lighting, my dress looks more red than raspberry, but only in photos.
  • Flesh colored icing (outline, flood). I used a small amount of copper to achieve this tone.
  • Gold icing (outline)
  • White icing (outline)
  • Red icing (outline)
  • Sheet protectors
  • Food writer
  • Pastry bags, couplers, #1 and #2 tips

To make the Mad Men logo, I used royal icing transfers because it helps me create a better result as my piping improves. I explained how to do royal icing transfers in my guest post on Rae Gun Ramblings, so feel free to use that tutorial if you need more in-depth instructions.

I printed out the Mad Men logo a couple of times on regular printer paper (making sure it was proportional to my cookie). I then inserted the paper into the sheet protector:

After greasing it up with some shortening, I used a #1 tip to pipe the letters.

Even with the guide, I still struggled. I’m working on it!

I let them dry overnight.

Now, on to the cookie! I printed out a template from the video above:

I traced the basic shape to help me pipe:

I sometimes will free-hand a design on the inside of the traced area, but I decided to do something a little different…

Limbless Joan! I cut off the arms/neck, which allowed me to trace the inside lines. I see myself doing this much more in the future! It is a great way to get those interior lines perfect.

See? It looks so much better than if I had done this by hand.

Piping time. I used a #2 tip for all Joan outlines.

The “flesh” color looked a little ghostly at first, but darkened up nicely in time.

Then, I flooded:

I waited to flood the other part of the arm so there was a little bit of definition there. I also went ahead and outlined the whole cookie in black (also a #2 tip).

Carefully fill in the cookie, taking care around the edges of Joan’s outline.

I used a toothpick to help me gently push the icing around to fill in every crevice. Flood the rest and add Joan’s cigarette with white icing (#1 tip).

Let is dry for several hours. Then, add in the smoke detail and attach the royal transfer letters:

Finally, add in the great pen necklace detail:

I think I need one of those. My office drawer is full of non-functioning pens and I’m always on the hunt for the 1-2 pens that actually work. You would think I would just pick up some more pens from the storage closet. Funny how that never occurs to me. Joan would disapprove.

Find more Mad Men inspired treats here